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Ethnographic Research, 1. Definition and Objective, Ethnographic research…
Ethnographic Research
Methodology
Qualitative, interpretive, and comprehensive research
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Premise: Understand through their concepts, not ours (avoiding judgment)
Useful Instruments
Records: Journals, field notes, audio, drawings, photos, films
Interviews: Unstructured (Key informant, autobiographical)
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Ethnographic research is part of anthropology and aims to describe the culture of a specific human group.
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Researchers may project their own beliefs and values onto others, so they must remain objective.
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It is qualitative research based mainly on participant observation and understanding people through their own concepts.
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The researcher must know the language, immerse in the group, and carefully record observations.
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It uses interviews, observations, and both qualitative and quantitative methods.
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The goal is to interpret and document social reality, not to prove something.
Conclusion: Ethnography seeks to understand and reflect reality, not to justify assumptions.