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VERBAL COMMUNICATION - Coggle Diagram

- - - - emotional connection
      - building trust
      - driving action
- - - - brand
        
        speak
        
        vocabulary
        
        grammar
        
        stand out
        
        personality
  - - - expresses
        
        values
        
        different contexts
        
        adapting
        
        target audience
  - - - vocabulary
        
        experience
        
        evoke emotiond
        
        build trust
        
        going beyond
        
        simple info
  - - - attention
      - make it easier
        
        memorize
        
        message
- - - - brand identity
    - - values
      - influence
        
        consumers