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Report Flow by Project Type - Coggle Diagram
Report Flow by Project Type
Product/ Concept Test
Meet KPI or Not? Which is the Winner?
(Based on the pre-aligned KP/benchmarks)
KPI 1
Differences by TA
KPI 2
Differences by TA
KPI 3
Differences by TA
U&A Study
Set-up the context (3Cs)
Briefly discuss Competitor, Consumer, Company
General Categories (Penetration, Freq,...)
Overview of mother categories, role of the product
Consumer behavior (Journey, KBF, Trends)
Depends on objectives to realize the behavior patterns/trends
Penetration (Motivation, Trigger/Barrier)
To explain why, the potential causes of the behavior
Obstacle/Opportunity
Product/concept test, to check the potential of client product
Profiling
How to classify profile?
(What factors are used to classify, number of profiles)
Key profiles (Compare and Contrast) >>
Brief portrait of profile based on main KPIs
Describe Profile 1
Differences in psychology and behaviors
Describe Profile X
Differences in psychology and behaviors
Brand Health Checking
Awareness and Usage
(By Total/Areas/TA/Waves)
Brand funnel
(By Key brands/Areas/TA)
Brand Imagery, KBF
(By Key brands/Areas/TA)
CSAT & NPS (Optional)
(By Total/Areas/TA/Waves)
Marketing Activities
>> Potential touchpoints effectiveness of communication
Mystery Shopper
Total Performance
>> Performance of the brand as a whole
Performance by Stages
>> Stages are classified based on actual in-store journey
Performance by Stores
>> Perfomance level of each stores
Store 1
Strength vs Weakness each stage
Store 2
Strength vs Weakness each stage
Retail Audit
Overall category performance
>> Performance of different categories as a whole, by channel
Brand performance in each category
>> Performance in each cat, sub-cat as a whole, by channel
Retail channel analysis
>> Performance level of each store
Store 1-...
Brand/product assortment, shelf space
Pricing/Promotion analysis
Analyze price/Promotion across cat, brands, retail channels