“The United States needed to assert its global dominance and cultural distinctiveness through expressions of individual “choice” and “freedom” for both women and men, even as long-standing inequalities along lines of race and gender persisted and, in some cases, grew even starker. This ideological reconfiguration required, however, a socially conservative outlook that returned to the hetero-patriarchal family as the bedrock of national cultural identity” (Ch2, pg 30)