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Patagonia - Coggle Diagram
Patagonia
Products
Snow
Climb
Fishing
Surf
Trail / Run
Mountain bike
Technologies
Newsletter
Website
Social network
Inspirational content
Call center
Positioning
Outdoor performance + durabilité
Environnemental activism
“Buy less / buy better”
Transparency
Long term quality (repair rather than buy again)
Market segment
Core target
Outdoor enthusiasts (climbing, fishing, snow, …)
Looking for performance and reliability
Fashion / Lifestyle
Target values
Sensitive to ethics, sustainability, and impact
Price
Premium (willingness to pay)