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TEXT ANALYSIS = SUCCESSFUL TRANSLATION, Seresová, K., and Breveníková, D…
TEXT ANALYSIS = SUCCESSFUL TRANSLATION
FACTORS
EXTRATEXTUAL
Author / Who?
Intention / Why?
Audience / For whom?
Medium / How?
Place - Time / Where - When?
CONTEXT
Professional
Client: order
UE: Demand
TOOLS
COMPETENCIES
Critical
Comparative
Intercultural
Text sensitivity
GOALS
UNDERSTANDING
2 cultures
3 participants
Context
READABILITY
Simplicity
Segmentation
Brevity
Stimulation
PRACTICAL EXAMPLE
Haribo (German text)
Modified = low readability
Students correct
Only 47% detected errors
INTRATEXTUAL FACTORS
What? (subject matter)
What is not said? (presupposions)
Text structure (macro / microstructure)
Lexical choice
Sentence structure
Tone and Style
Non-verbal elements (layout, font, visuals)
Seresová, K., and Breveníková, D (2019). The role of text analysis in translation. CBU International Conference Proceedings, 7, 1428 - 1435
https://doi.org/10.12955/cbup.v7.1428
Andy Jong Min López Laparra
Carné: 202401816
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