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Innovative Ready-to-drink Pad Thai characteristics - Coggle Diagram
Innovative Ready-to-drink Pad Thai characteristics
Sensory characteristics
Taste
Authentic Pad Thai taste (21)
Umami (17)
Medium sourness (17)
Texture
Smooth (17)
Not thicken like a Pad Thai sauce (17)
Easy to drink (19)
Like a drinking yoghurt (16)
Flavour
Medium dried shrimp flavour (15)
Medium Pad Thai flavour (16)
มีกลิ่นผัดในกระทะ (15)
Appearance
Turbid (20)
Nutriton facts
Low sodium (26)
Vitamin supplement (16)
Low energy (21)
High fiber (15)
Packaging
Packaging label
Short story telling (15)
แสดงเครื่องหมายมาตรฐาน อย. (19)
Graphic Pad Thai depiction (18)
Packaging structure
Size 120 - 150 ml. (21)
Plastic or glass bottle easy carry-on (15)
ปริมาณพออิ่ม (16)
Modern design (23)
Marketing
Channel
Welknown Supermarket (Tops) (20)
Online (24)
Price
Not expensive easy to approach (22)