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Boston Matrix - Coggle Diagram

- - - - Having something in all four boxes is neat I guess but like there's almost no advantages to this
    - - Will most likely make you a loss over time
      - Very unlikely to be much worth to the business
  - - - Sell to another business/owner
      - Discontinue it/kill it
- - - - The product is in a high growth market so sales is increasing
      - With the right support it can turn into a rising star and/or a cash Cow.
    - - It has low market share so the benefits of a high growth market is not being reaped
      - Can be seen as a failure as it is not successful
    - - Build - invest in the product so that it can become a rising star
- - - - High growth market leads to increases in revenune
      - High market share means that the product is successful
    - - High maintence
      - Could lose its high market share easily
      - High growth market means that new competitors can and will enter.
    - - Hold - keep investing in it so it remains a star
- - - - Due to existing in a low growth market, they are unlikely to face any new compititors
      - Mostly reliable stream of income
    - - Low growth market so revenue and profit mainly stablises
      - Market is still affected by new developments in technology and other factors which could turn it into a dog
    - - Milk - keep milking the cash cows for profit to invest in rising stars and question marks