Pluralists explain why certain news stories about crime are more commonly reported. In their view, the content of the media reflects the interests of the public, as the media rely on their audiences to make profit, so they have to provide popular content or else the public will seek entertainment elsewhere.
However, media outlets like the BBC are not commercial organisations so are required by law to give balanced coverage of news events and to avoid political bias. For this reason, pluralists believe that the media offers balanced content in response to public demand.
Jewkes (2015) states that pluralists would argue that with the internet and social media that anyone can now create media content which enables individuals to challenge government views of crime. However, Jewkes claims that most crime coverage in the media avoids controversy and maintains the status quo, meaning that stereotyping and labelling of certain groups continues.