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How do video game marketing practices affect their consumers spending…

- - - - Evers et al: Players who buy functional advantages are respected less.
        
        But...players who buy cosmetics/engage in cosmetic monetization don't face as much resentment and less respect from players.
    - - For instance, you could be more skilled than a player but if they have spent more money than you they're more likely to succeed within agame.
      - Players tend to perceive monetization as predatory which harms trust (Petrovskaya and Zendle).
- - - - Xiao argues how loot boxes can meet gambling criteria psychologically even if it's legally allowed.
- - - - "With this data, game makers are building a host of new in-game features and virtual economies, driving new monetization methods and capabilities to tailor and personalize gaming experiences. The trove of data they collect allows finely tuned play experiences to be locked behind paywalls, many of which resemble gambling"
      - "Mobile games especially rely on so-called “whales,” which represent a tiny minority of players (as few as 2% of total users) and generate the majority of a game’s revenue through microtransactions."
- - - - Atak also mentions developer justification of P2W as optional.
        
        These seem reasonable because players always get something, spending is voluntary, and through monetization a game can keep running.
        
        Rebuttal (Why this counterclaim is weak).
        
        Design and marketing pressure undermine informed choice.
        
        Shenberg argues how players lack transparency and consumer protection.
        
        Xiao argues that psychological harm matters even without monetary loss.
- - - - “Linked to traditional gambling, loot boxes represent complicated hurdles for government regulation with a few successful legislative actions occurring internationally (De Kervenoael, Palmer, and Hallsworth 2013; Sithigh 2014).”
        
        Kevin Liu “Linked to traditional gambling, loot boxes represent complicated hurdles for government regulation with a few successful legislative actions occurring internationally (De Kervenoael, Palmer, and Hallsworth 2013; Sithigh 2014).”