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CORE CONCEPTS - Coggle Diagram
CORE CONCEPTS
FASHION NARRATIVES
is the story a garment, a collection, a brand, a Maison, or an individual’s style tells
It’s the system of signs and symbols that actively
shapes and reflects societal norms, values, and ideologies.
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THE GOAL
translate a brand’s or designer’s vision into a unique, emotional, and engaging story that resonates with its target audience and positions it within the marketplace
FASHION
is a dynamic system of change driven by society, cultural shifts, and the desire for novelty
fashion is understood as a creative and industrial process
engineered to meet and encourage seasonal consumer demand
provides a language for defining social identities and relationships, allowing individuals and groups to communicate rank, affiliation, and values through a nonverbal system of signs
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LUXURY
is defined by its pursuit of permanence, quality, and enduring value, NOT A NECESSITY
is a condition of refinement or elegance that results from the cost or rarity of something (The high price point is justified by craftsmanship and brand heritage)
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OLD LUXURY
(low-cost products that also can gain clients from new generations like watches, jewelry, cosmetics...)
NEW LUXURY
(experiences, time is the new luxury)