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MBM3743 RETAILING - Coggle Diagram
MBM3743 RETAILING
Chapter 9: Brand Management
Definition of brand
Importance of brand to consumers and buyers
Strategic brand management
Analysing of brand performance
Brand equity
Brand identity strategic
Managing brand
Strategies to improve product performance
Managing brand portfolio
Global brand
Chapter 1: Introduction and Perspectives of
Retailing
Definition of retailing
Distribution channel
Types of retailers
Retail ownership
The independent retailer
The multiple retailer
Voluntary retail groups
Retail conglomerates
Franchising
Co-operative retailing
Roles and trends of retailing
Buying
Storage
Selling
Grading and packing
Risk-bearing
Transportation
Financing
Sales promotion
Information
The global retail industry
The contribution of retailing to society
Emergence of retailing organizations
The vertical marketing system
E.g: Apple
Chapter 5: Store Management & Visual Merchandising
Store management operation
Function of store management
Store Record and accounting systems
Management of Modern Retail
Designing in retailing: retail store design
Store design elements
Visual merchandising
Space management
Chapter 7: Retailing Relationship
Definition of relationship marketing
Key elements in relationship marketing
Purpose of relationship marketing
Six market framework of relationship marketing
Relationship marketing programs
Challenges of relationship marketing
Customer needs analysis
Chapter 8: International Retailing
International retailing
Evolutions of retailing
Motives of international retailing
Reason for internalization of retailing
Market Entry methods
Technologies and issue in international retailing
Determinants of ethical behaviour
Chapter 2: Theories of Retailing and Retail Organizations& Formats
Retail formats
Online retail formats
The evolution of retailing
Retail life cycles
Wheel of retailing
Theories of Retail
Melting Pot Theory
Polarization Tehory
Chapter 4: Human Resource Management Information System
Objectives of HRM
HRM challenges in retailing
Strategic management tasks performed in a retail firm
Assignment of responsibility for tasks
Developing, attracting, motivating and keeping talent
Issues in retail HRM
Chapter 12: Retail Audit in Retailing
Definition of retail auditing
Importance of an audit
Types of retail audits
Undertaking an audit
Responding to a retail audit
Common challenges with auditing
Chapter 13: Ethics in Retailing
Ethics in retailing
Ethical standards
Ethical responsibility of the retailer
Social responsibility in retailing
Consumerisms
Ethical challenges
Chapter 3: Retailing Strategy for Setting Up Retail Organization and Planning
Levels of strategic planning
Retail & financial market strategy
Setting and measuring performance objectives
Site and location
Factors which affect the demand for region/ trade area
Economics
Competition
Strategic fit
Operating costs
Evaluating a site locating a retail store
Chapter 6: Retail Pricing
Pricing decisions
Factors influencing retail pricing (internal & external)
Retail pricing strategies
Pricing techniques for increasing sales & profits
Legal & ethical pricing issues
Chapter 10: Supply Chain Logistics and Distribution Context
Supply chain management
Distribution centre
Logistics
Logistics and information technology
Supply chain risks
Chapter 11: Retail Promotion Strategy
Definition of retail promotion
Elements of promotion mix
Advertising
Public relation
Personal selling
Sales promotion
Planning a retail promotional strategy