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Formulating a Social Media Strategy - Coggle Diagram
Formulating a Social Media Strategy
Goals
Awareness
Engagement
Sales
Target Audience
Demographics (Age, Gender, Location)
Psychographics (Interests, Behavior)
Customer Needs
Platform Usage
Platform Selection
Facebook
Instagram
Twitter (X)
Content Strategy
Content Type (Text, Image, Video)
Posting Frequency
Content Calendar
Engagement Strategy
Likes, Comments, Shares
Polls & Stories
Influencer Collaboration
Community Building
KPIs & Performance Measurement
Reach & Impressions
Engagement Rate
Click-Through Rate (CTR)
Conversion Rate
Tools & Resources
Hootsuite – multi-platform management
Buffer – post scheduling
Google Analytics – website tracking
Zapier – workflow automation
Review & Optimization
Performance Analysis
Strategy Improvement
Continuous Monitoring