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Seven Layers of "Social Media Analytics" Ayesha Abdulnasir…
Seven Layers of "Social Media Analytics" Ayesha Abdulnasir Vijapure [221254]
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Sentiment Analysis
Keyword & Hashtag Analysis
Eg:Post&Captions ,Comments&Replies
Networks
Users As Nodes
Conections As Edges
Communities and Clusters
Actions
Likes/Reactions
Shares/Reposts
Clicks,Views,Saves
Mobile
Mobile device usage
App-based interactions
Real-time engagement
Hyperlinks
URLs shared
Link clicks
Cross-platform sharing
Location
Location-based engagement
Local audience analysis
Regional trends
Search Engines
Trending keywords
Social search behavior
Hashtag search