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Advertisements - Coggle Diagram
Advertisements
Advertising Triggers
Emotional Storytelling
deep human values
Humor & Likability
memorable
FOMO
Fear of Missing Out
Second-Person Language
"you" / "your"
One Clear Message
single focused benefit
Parts of an Ad
Headline
attention-grabber
Call to Action
what to do next
Visuals
images, colors, design
Branding Elements
logo, color scheme
Body Copy
benefits & details
Advertising Techniques
Scarcity Principle
limited-time, urgency
Bandwagon Appeal
social proof, celebrities
Plain Folks
relatability, ordinary people
Celebrity Endorsement
famous person recommends
Snob Appeal
exclusivity, premium