Please enable JavaScript.
Coggle requires JavaScript to display documents.
SOCIAL MEDIA ANALYTICS LIFECYCLE BY ABBAS ALI HANDIA - Coggle Diagram
SOCIAL MEDIA ANALYTICS LIFECYCLE BY ABBAS ALI HANDIA
Extraction
Data collection methods
Manual data extraction (small datasets)
Automated extraction using APIs
Privacy and ethical considerations
Use of specialized extraction tools
Identification
Align data with business objectives
Official platforms (social media accounts, blogs)
Non-official platforms (Google Trends, Twitter search streams)
Identify relevant data sources
Cleaning
Remove unwanted or irrelevant data
Data filtering and coding
Clustering and NLP techniques
Automated and manual cleaning methods
Analyzing
Apply analytical tools and algorithms
Identify meaningful business insights
Techniques depend on data type
Maintain data integrity during analysis
Visualization
Visual representation of results
Identify patterns, trends, and relationships
Types: network, topical, temporal, geospatial
Charts, trees, hierarchical graphs, heat maps
Communicate insights to management
Interpretation
Translate insights into business decisions
Produce easily consumable results
Improve analytics consumption capability