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Phizz Wizzard - Coggle Diagram
Phizz Wizzard
Medium to be used
Social media advert
Billboard
Effects
Images
Text
Logo
Radio advert
Sound effects
Can opening
Vinyl scratch
Dialogue from prince, princess and wizard
Images
Wizzard
strawberry laces
Cans
Colours
Lots of red to represent the strawberry laces
Text in white and black to stand out over the reds
Target audience
Primary
Age 30+
Produces in cans - retro throwback
Feeling of nostalgia - want to feel like a child again
Male
Secondary
Teenagers aged 13-18
Children tend to enjoy fizzy drinks more
Children are active making PhzzWizzard suitable for them
Purpose of campaign
Spread awareness of drink
Increase popularity so people buy when on sale
Fonts
Large and bold
'League Spartan' for social media ad
'Shrikhand' for logo
Stand out to audience
Music
Medieval music throughout radio advert