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5Gb)_5. 文化与符号心理学(Semiotics & Cultural Psychology) - Coggle Diagram
5Gb)_5. 文化与符号心理学(Semiotics & Cultural Psychology)
5.1 Roland Barthes 神话如何伪装成“理所当然”How Myth Can Be Disguised as "Natural"
5.1.1 符号学基础:能指 / 所指 / 符号The Basis of Semiotics: Signifier / Signified / Symbol
能指(Signifier):形式(构图、色彩、姿态、镜头、材质…)Form (composition, color, pose, lens, material...)
概念(权威、纯洁、现代、家庭、成功…)Concepts (authority, purity, modernity, family, success...)
符号(sign):形式+概念结合成的意义单位form-concept combination
在神话层面:符号不再被当作符号,而被当作现实本身。At the mythic level, the symbol is no longer regarded as a symbol, but as reality itself.
5.1.2 Barthes_神话学(Mythologies)
5.1.2.1 神话的关键:二阶符号系统(第二层意义)The Key of Myth: The Second-order Symbol System
5.1.2.2 神话“去政治化”(Depoliticization)
5.1.2.3 自然化(Naturalization)
It redefines history, value, and power as nature, common sense, and intuition.
5.1.2.4 神话与“读者”关系:它依赖你不去质疑The Relationship between Myth and "Reader": It Depends on You Not to Question
5.1.2.5 神话如何通过构图发生? 对构图与视觉的意义How Does the Myth Happen Through Composition?
5.1.2.5.1 中心化 = 重要/正确(IMPORTANT IS CENTRAL)Centralized = Important/Correct (IMPORTANT IS CENTRAL)
5.1.2.5.2 对称与秩序 = 正当性Symmetry and order = legitimacy(CONTROL IS BALANCE)
5.1.2.5.3 清洁/极简 = 高级/理性Clean/Minimal = Sophisticated/Rational
5.1.2.5.4 透明与光亮 = 诚实/进步Transparency and Brightness = Honesty/Progress
5.1.2.5.5 仰视与尺度差 = 权威/崇高Looking up and scale difference = authority / sublimity
5.2 Umberto Eco 意义不是固定的,而是被解读的Meaning is not fixed, but interpreted
5.2.1 核心概念Core concept:开放作品(The Open Work)
开放作品(The Open Work)
编码 / 解码(Code & Interpretation)
百科全书(Encyclopedia)
模型读者(Model Reader)
5.2.2 把 Eco 翻译成构图/空间的“可操作模型”Translate Eco into a "Operational Model" of Composition and Space
意义 = 形式结构(作品) × 编码系统(文化) × 解读行动(观者)Meaning = Formal Structure (work) × Coding System (culture) × Interpretation Action (viewer)
5.2.3封闭构图 vs 开放构图Closed composition vs. open composition
5.3 Panofsky × Bourdieu意义分层 × 权力再生产significance stratification × power reproduction
Erwin Panofsky 视觉意义的层级结构The Hierarchy of Visual Meaning
Core Contributions: Iconology
并不是所有人,都能平等地进入第三层Not everyone has equal access to the third tier.。
意义不是一层,而是三层The meaning is not one layer, but three layers
前图像层(Pre-iconographical)
形状、线条、构图、动作shape, line, composition, movement
图像学层(Iconographical)
主题、类型、象征 典故Theme, Type, Symbol, Allusion
图像志层(Iconological)
世界观 价值体系 历史处境中的意识形态Worldview,Value System and Ideology in Historical Situation
5.3.2 Pierre Bourdieu 品味、权力与“看起来很自然”Taste, Power and "Looking Natural"
5.5 文化心理学对“直觉”的重新定义The Cultural Psychology of the Redefinition of "Intuition"