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Dealer Strategy / New Dealer Policy - Coggle Diagram
Dealer Strategy / New Dealer Policy
pricing and discounts
rebates
discount based on volumes
increase and pricing (END Jan for March windows)
Promos - Popular & increase sales
Cross-sell incentive /
New products
Synthesis 1 // 191k gsp/psp / pastochef range?? and recipes
Friulinox - Ready pro / Retarder (gravity range) / POA cells
SIMAG - launch and list
discontinued
labo 6/9
ready 6/9
PR /
Dealer Newsletter
Accredited Dealer? if they sell other products get an Extra 2% rebate on all sales?
SIMAG
Orders
SIMAG Stock
communication / regular eshots
monthly Newsletter
refurbs
new products
recipes
refurbs stock / process and comms
Data
gap analysis by product
Ice-O-Matic / Friulinox / Carpigiani
Price incentives on cross selling
dropped off dealers / reintroduce
existing rebates / can we improve
training
giveaways - e.g. nice pens
Dealer days
On site Full team training
Update presentation
website
Dealer page to sign post all products not just Carpigiani and also product filters to include 'dealer filters' so that they can see just dealer products.