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TV AND FILM - ADVERT - Coggle Diagram
TV AND FILM - ADVERT
THEMES
therapy
mental health
people
how to access help
PRODUCTION
lighting
lowkey lighting for sad scenes
highkey and bright lighting for optimistic scenes
sound
inspirational music
voice over
editing
fading transitions
blunt cuts
text
camera techniques
slow shots
zoom ins
REPRESENTATION
how mental health issues affect people
awareness that anyone can be struggling
representation of different mental health issues
depression
anxiety
bipolar disorders
schizophrenia
eating disorders
IDEAS
story about how therapy helps someone
lots of clips of people at therapy benefiting from it
CHARACTERS
relatable
young people
CONVENTIONS
symbolic codes
mise en scene
props
settings
costumes
written codes
headlines
captions