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Clark and Lyons Visual Design
Goal: Plan Graphics Systemically
…
Clark and Lyons Visual Design
Goal: Plan Graphics Systemically
(Clark & Lyons, 2011)
Clark, R. C., & Lyons, C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials (2nd ed.). Pfeiffer.
1. Define Goals
Purpose Of Goals:
- They're SMART (formula)
- Inform/Motivate
- Build Procedural Skills
- Build Knowledge Transfer Skills
Why Define Goals? :pencil2:
- Guides Graphic Strategy
- Aligns Learner and Instruction Needs
Examples
- Software Implementation :
2. Determine Context
Learners
- Prior Knowledge
- Beginners benefit with visuals
- Consider Accessibility/personal accommodations
Learner Environment
- Home, Office, Remote, Mobile
- Instruction must be accessible to environments
Instruction Delivery
- Book, library resources, software requirements
- Bandwidth, clear visibility
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