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Sales pipeline conversion has dropped from 35% to 25% - Coggle Diagram
Sales pipeline conversion has dropped from 35% to 25%
Company
Pricing structure is not aligned with SME budgets, causing late-stage drop-offs.(P2)
Lack of clear product positioning leads to confusion during sales discussions.(P3)
Product offerings are overly customised, increasing complexity and reducing deal closure probability.(P1)
Customer
Lead quality has declined due to insufficient qualification at the top of the funnel.(P0)
Customer expectations are misaligned with actual product capabilities.(P1)
Customers from non-core industries show lower intent and conversion.(P3)
Competition
Increase in low-cost SaaS competitors has reduced TechnoServe’s win rate.(P2)
Competitors with stronger brand recall convert prospects faster.(P3)
Capability
Sales teams lack skills in objection handling and value-based selling.(P2)
Rapid scaling has resulted in under-trained sales representatives.(P0)
High sales rep workload reduces personalised engagement with prospects.(P4)
Channel
Pipeline stages are not clearly defined, leading to stalled deals.(P1)
Poor follow-ups and delayed responses cause prospects to drop off mid-funnel.(P0)
Over-reliance on a single sales channel limits conversion opportunities.(P4)