INTRO STAND DECK :
Typography is the art and technique of arranging type (letters, numbers, symbols) to make written language legible, readable, and visually appealing, influencing how users perceive and interact with text on any medium, from books to apps, by controlling font, size, spacing, and color to convey meaning and emotion effectively. It's crucial in design as it transforms simple words into powerful visual communication, impacting user experience and brand identity through careful choices in kerning (letter spacing), leading (line spacing), and alignment.
