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GDC 502 - Project 3 PRINTED MATERIALS - Coggle Diagram
GDC 502 - Project 3
PRINTED MATERIALS
Poster Analysis
Misogynist mindset
Lack awareness of modern reality
Woman feel unappreciated
Woman trapped in a misogynist mindset
Solutions
Use both gender cleaning together as a main visual
Change the emotional tone
Smiling woman who enjoy cleaning together with her family
Change perspective from "she is a cleaner" to
"we support her"
Use inclusive language
Concept 1
A family members cleaning together in a living room, having fun.
Settings :
Theme : Family friendly
Place : Hotel/ pen house/ (Living room, indoor, furnished interior)
Time : Morning/ daylight
Talent : A group of family (Farther, mother, son, daughter)
Clothes : White to symbolies cleanliness
Color tone : Cool (Shade of blue)
Methods
Photoshoot
Budget : Estimated 100+
Printed material : Flyers/ Poster
Proposal
What goal?
Advertise non-provocative advertising
What is the target market?
Psychographic :
Lifestyle : Healthy and tidy
Personality : Family oriented
Behavior : Calm and discipline
Demographic :
Nationality : Malaysian
Age : 20- 50 +
Income : 1700- 5600
Occupation : Government occupied, corporate worker
Status : Married, parents, single, couple
Gender : Unisex
Where would i be advertise?
Physical - flyers/ poste
Digital - Social media ( Instagram, Facebook )
What is the unique of attraction?
Brand : Mr Clean
Background brand :
Mr. Clean – Brand Background Story
Mr. Clean is a well-known household cleaning brand owned by Procter & Gamble (P&G). The brand was officially introduced in 1958 in the United States, during a time when modern households were rapidly adopting new chemical-based cleaning solutions to save time and effort.
Origins & Purpose
Mr. Clean was created to solve a common household problem of the mid-20th century:
effective cleaning with less scrubbing and less complexity.
At the time, many cleaning products were surface-specific and required heavy labor. Mr. Clean was positioned as a powerful, all-purpose cleaner that could work on multiple surfaces such as floors, kitchens, and bathrooms.
Issued poster design : Misogynist
Clarify
The Iconic Character
Brand mascot
A bald, muscular man
Wearing a white T-shirt
Often shown with folded arms and a confident expression
The character was designed to symbolize:
Strength → powerful cleaning performance
Trust & reliability → a dependable household helper
Simplicity → no-nonsense cleaning
