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BLACK MIRROR: MEDIA INDUSTRIES - Coggle Diagram
BLACK MIRROR: MEDIA INDUSTRIES
MARKETING
Netflix released teasers
postmodern mashup trailer featuring friends
range of posters
Brooker created Spotify playlist for San Junpiero with 42 tracks
interactive game (online) to engage audiences - adds to show's theme of intimate relationship between humans and technology
Netflix parody with Orange is The New Black = pressed queer audience following queer representation across the 2 shows
BM release a maze in Thorpe park (20210 to engage younger audience
created by Charlie Brooker and produced by Annabelle Jones - first season produced by Zeppetron (subsidiary)
BM brand has extended into a number of webisodes (short episodic vids for internet) produced by Netflix Polska and America Latina in collaboration with south America popular YouTubers. Attracts audience to watch full extended episodes
in 2014 Netflix bought distribution rights, then later won a bidding war. initially to be in co-production with C4 but issues regarding budget + creative freedom meant Brooker chose solely Netflix
NETFLIX
global streaming platform
streaming in more than 30 languages to 190 countries
subscription means their priority is profit, unlike Channel 4
but large audiences = niche programmes
300 million global Netflix subscribers
won a bidding war $40 mill in 2015 for distribution rights
due to Netflix's global reach, Black Mirror became available in 80 territories
after the first 2 seasons, Channel 4 had budget restraints
the search for co-production led to a bidding war which Netflix won by committing to producing 10 episodes
Lucy Pyke, proudcer for Netflix, ensured Bm would be 'bigger and better', and more international than the first 2 seasons
Netflix is subscriptions based, which means creative freeom
essential to BM, unlike C4 which was using model (paid by ADs)
BM can explore challenging themes with pressure to focus on what's popular
HESMONDHALGH
Brooke was inspired by the intimate relationships people were developing with digital technology
he wanted to explore what an extrapolation of these relationships might mean for the individual and society
KEY FACTS:
channel 4 target audience is 16-34 years - comerciallt funded PSB 'push the boundaries"
brokers own production company worked with Endemic for series 1+2 on channel 4 (zeppotron)
anthology series - each episode has its own storyline, made production more expensive due to variety pf sets, costumes etc
Netflix offered broker high budget per episode, making storyline more exciting
San Junipero had high budget, could film in several locations
was set in California but filmed in London + South africa
could afford to buy song rights - place on earth (mainstream)
obtained americanised after transfer to netflix
black mirror released a book 'inside black mirror' to increase revenue for fans who wish to know more about the show