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THE RETURNED: MEDIA INDUSTRIES - Coggle Diagram
THE RETURNED: MEDIA INDUSTRIES
Channel 4 was set up as a public broadcaster - the channel does not have any in-house production
– instead, commissions content from production companies or co-production with other companies
Channel 4 does not produce its own content works with other media to stay regulated
The Returned was originally broadcasted by Canal+, a premium French cable channel which is owned by multi-media conglomerate Vivendi
C4 operates self-regulation through announcements before programme starts - or adult shows shown after 9pm. the post watershed slot indicates unsuitable for children
the channel regularly reminds the audience of its public service status through tag lines :'paid by advertising, owned by you'
Channel 4 is regulated using Ofcom, publishing standard must adhere to their rules - Ofcom must examine specific complaints made by audiences on the channel it has licensed
Channel 4 has been at the forefront of broadcasting non-english programmes - TR was first the fully subtitled programme to be broadcasted in over 20 years
C4 used a multi-media marketing campaign for TR placing the audience in the seemingly realistic world of the programme - a social media buzz
TV companies/conglomerates are now more global making it more difficult tp maintain regulation
horizontal integration - acquisition of television par satellite by Vivendi's Canal+ group in 2006
– Canal+ bought out it's rival
vertical integration - TR was produced by Canal+, a vertical company
marketing campaigns:
merchasndise including t-shirts to target the fan community
interactive websites
360 virtual navigation of the town, on multiple platforms
marketing it as a quality drama, like BAFTA awards
the trailer introducing TR as 'No1 French thriller' emphasising its hybridity through inclusion of taglines, including 'when the dead return'/ 'love reignites' alongside a haunting soundtrack
C4 is a publicly owned and commercially funded PSB, and aimed to challenge the status quo
C4 embraced remit that it should cater for minorities and encourage innovation - in the early days the channel caused controversy through LGBTQ+ representations, etc
TR received funding from regional agencies including: The Rhone-Alpes, regional funds that support media in that region in France
C4 is in a unique position as a broadcaster as it is a self suffiencent business that reinvests all profits back intro their programmes
THEORETICAL APPRAOCHES
REGULATION: LIVINGSTONE AND LUNT
PSB operates consumer based regulatory offering choose to audience through C4 remit - scheduling The Returned after 9pm ensured citizens were protected from offensive material such as death
ensures a diverse range of programming with an aim to offer programmes that challenge the status quo and 'represent unheard voices'
e.g. decisions made about the scheduling of TR ensured that citizens were protected from potentially offensive material
CULTURAL INDTUSRIES: HESMONDHALGH
cultural industry companies use a variety of strategies to minimise risk and maximise audineces
one of these is horizontal integration
e.g. TR, the acquisition of television par satellite by Vivendi's Canal+ group in 2006 - in doing so Canal+ bought out its main rival in the French pay television market and re-established control
vertical integration - TR was produced and distributed by Canal+, a vertically integrated company