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Re@ctive sportswear creative media advertising product - Magazine spread -…
Re@ctive sportswear creative media advertising product - Magazine spread
Cinematography
Shot types
Full shots will be used to illuminate a comprehensive view of the subject, utilised for introducing my subject's costume, I.E the *re@ctive sportswear*
Medium Shots will also be engaged in my Magazine spread. It shows the subject from the knees up. It also allows the audience to see my subject's gestures from the waist up to strike a balance between context and intimacy.
Camera Angles
I will primarily use neutral camera angles in my Magazine spread to symbolise neutrality and to build connection with the audience, tearing down barriers in between.
Low angles will also be used, making the audience feel dominated and making the subject in the magazine spread feel superior with re@ctive sportswear
Mise-en-scène
Lighting
Natural lighting to avoid greenscreen and artificial lighting environments. Rather, by using Natural lighting, I can depict the naturalness and authenticity of the magazine spread.
Conversly, I want to use Greenscreen for some of my environments in the magazine spread as it will allow me to further manipulate the lighting.
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Copy
Slogan
Empowerment and Mindset Focus - Best for: A brand targeting everyday athletes and fitness enthusiasts who want to feel mentally empowered as well as physically equipped.
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Graphology and Graphics
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Pressure
A heavy pressure will be applied to demonstrate energeticness in the Magazine spread and a strong willpower.