Please enable JavaScript.
Coggle requires JavaScript to display documents.
Re@ctive Sportswear creative media advertising product - Lookbook - Coggle…
Re@ctive Sportswear creative media advertising product - Lookbook
-
Copy
Slogan
Sensory and Feel Based focus - Best for: A brand emphasising comfort, superior fit, and the pure, unthinking joy of movement.
-
-
Mise-en-scène 
Lighting
Natural lighting to avoid greenscreen and artificial lighting environments. Rather, by using Natural lighting, I can depict the naturalness and authenticity of the lookbook.
Conversly, I want to use Greenscreen for some of my environments in the lookbook as it will allow me to further manipulate the lighting.
Colours
-
Purple will be used to convey royalty and fanciness in Re@ctive sportswear
Graphology and Graphics
-
-
-
-
Pressure
A heavy pressure will be applied to demonstrate energeticness in the lookbook and a strong willpower.