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Mind map - Coggle Diagram
Mind map
Target audience
• Aged 15 to 25
• Existing fans of the artist or genre
• Mostly listen on Spotify and YouTube
• Use Instagram daily
• Care about lyrics and mood
• Prefer realistic visuals over staged ones
• listen to emotional music alone
• prefer artists who show vulnerability
Visual style
Close up shots to show emotion
Neutral or muted colours
Low lighting in sad moments
Natural light in calmer scenes
minimal composition
focus on the artist
clean framing to avoid clutter
cam imagery to present calm sadness
Locations
Bedroom to show privacy and vulnerability
Outdoor areas like streets or parks
Short studio set clips
plain indoor settings
controlled environments with good lighting
space feels quiet and private
Purpose
Help you relate to the song
Match genre
Keep visuals clear and focused
create emotional connection with listener
reflect the emotional tone of the lyrics
reinforce the meaning of the song visually
Mise en scene
Everyday clothing
Props like phone or photos
Lighting used to reflect mood
neutral clothing to avoid distractions
lighting used as main visual element
Camera
close up framing
eye level angle
occasional dramatic angles to match with the lyrics
camera kept mostly still
Typography
font suggests seriousness
bold title reflects emotional weight
limited to avoid the cover getting messy
text placement avoiding covering face
Colour meaning
Red linking to the idea of love and pain
Dark tones suggesting sadness
cream text makes the layout more clean looking
Limited colours to keep the mood concatenate
Concepts and themes
ㅤ
Focus on emotion over story complexity
Feeling alone but still hopeful
Personal experiences people your age relate to
Emotional honesty
Love and heartbreak
emotional pain within love
holding feeling inside
loving someone despite hurt
keeping the emotions in rather than expressing them