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Understanding Retail Performance, Understand Possible Actions, How to…
Understanding Retail Performance
Local area
Parking
Competitors
Population
Household Penetration
Store
Product Range
Size
Design/Layout
Customer Behaviour
Multi-channel
Purchasing
Click and Collect
Return in Store
OFS
Online Purchasing
Channels
Website
Returns
Repeat Purchase
Footfall
Volume
Time of day/Day of Week
Basket Size
AOV
IPO
ASP
Customer Perception
Store
Service
Environment
Brand
Needs
Ease of access
Range
Knowledgeable staff
Understand Possible Actions
Update store
Range
Design/Layout
Move Store
Close Store
Local Marketing
How to Deliver
Phase One
Data Collection
Internal data
Transactions
Store
External
Area Information
Census
Scrap competitor locations
Phase Two:
Analysis
Initial View
Develop hypotheses with AM/RM/HO
Test hypotheses
Review with AM/RM/HO
Phase Three: Research
Email Survey
Validate assumptions from data analysis
Understand customer needs
e.g.
ease of access
someone to ask questions of
Product Range
Phase Four: Scope Version for stores
Phase Five: Productionise Dashboard for all stores
Initial Proof of Concept
Need to look at several stores potential within the same RM
1 FTE: 2 weeks
1 FTE: 2 Weeks
1 FTE: 1 Week Design, 1 Week Analysis
Roll out