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Marketing Ethics - Coggle Diagram
Marketing Ethics
Honesty
Truthful advertising
No misleading information
Transparent communication
Fairness
Fair pricing
No discrimination
Respect for competitors
Responsibility
Social responsibility
Environmental responsibility
Accountability to consumers
Consumer Rights
Right to be informed
Right to safety
Right to privacy
Transparency
Clear product information
Honest labeling
Open business practices
Ethical Issues in Marketing
False advertising
Data privacy misuse
Exploitation of vulnerable consumers
Benefits of Ethical Marketing
Consumer trust
Brand loyalty
Long-term success
Moral principles that guide marketing decisions and practices.