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Strategic Vision - Coggle Diagram
Strategic Vision
How do we become sustainably more profitable?
Being able to maintain or reduce cost base relative to gross margin
Optimising manufacturing and warehousing efficiencies
Reducing our NWC requirements and increasing asset turnover
Investments that reduce our Opex relative to gross margin
Grow revenue & gross margin in our core markets
Develop new revenue streams that leverage existing cost base
Create a comparative advantage in cost of goods (65% of total costs) through global & local efficiencies in seed production
What does success look like in measurable terms?
Leading share of pasture seed market
Increased penetration of the forage sorghum portfolio
Growth in international markets
Increased share with Nutrien
Genomic selection incorporated in Lolium portfolio
What market trends or disruptions could redefine our industry in 5–10 years?
AI
What provides us with a competitive advantage?
What would foster and protect brand loyalty to Barenbrug?
What is our ultimate value proposition to farmers and distributors?
What capabilities must we build or strengthen to stay ahead?
What cultural attributes will enable us to deliver this vision?
What does business look like in 7 years