Imitation of life discusses race in a very outward and honest way. In the film, two of four main characters, Delilah and her daughter Peola, are black, while the other two main characters, Bea and her daughter Jessie, are white. Throughout the film, Peola goes through turmoil about being black but very light skinned, therefore white presenting. Early in the film, when Peola is a young girl, she finds herself pretending to be white while at school. Her mother accidentally reveals her race to her classmates, and she is embarrassed. Further, she reacts poorly to even being described as black by the other young girl Jessie. As a child, she doesn't quite understand the entire situation, but does determine for herself that she does not want to be black, even stating multiple times "I'm not black." We see her mother Delilah attempt to reassure her, but as a young girl, she is set and determined not to live as a black girl, but to have herself accepted by the public as a white girl. Later in the film, when Peola is grown and around the age of 18, she has a further understanding of the social and class connections to her race. Her idea of genuinely being white is replaced with understanding of her black identity, but a strong distain and depression surrounding that fact. As other storylines unfold around Bea and Jessie, as well as Delilah, Peola's main and only storyline is her racial identity. In her young adulthood, her distain starts smaller. She is secluded from a social life, does not attend school, as jessie does, does not have the same close relationship with her mother that Bea and Jessie do, and allows her fears and troubles to tuck her in a corner. As the second half of the film advances, she becomes more and more hateful and distrusting of her mother. A sequence explaining this is when she calls Delilah "mother" and Delilah responds by saying she isn't anyone's "white mother" and "I'm you're mami." Eventually, she is convinced to attend school, but finds herself running away to find a job as a white woman. When Delilah and Bea discover this, they go to find her, and Peola acts as though she's never met Delilah, and not only embarrasses but significantly disrespects her mother. After this, she returns home, only to tell Delilah she's leaving. She asks her mother to never speak to her, never acknowledge her, and if passed on the street, to pretend she doesn't know her. This is the climax of Peola's storyline. It is also the peak of her internalized racism, as well as the depression of her mental state. In the end, Delilah dies of grief. This is a direct result of Peola's turmoil with race, but also of the societal standards and ideals which implemented this in her in the first place. By the end of the film, Peola is found joining the crowd at her mother's funeral, where she then runs up to the coffin and apologizes to her mother. This is her resolution. She determines that her actions were the cause of her mother's death. We don't later see her explicitly accept her racial identity, but we do see her take responsibility for her treatment of her mother. She also returns to school in her mother's name. The film is not subtle with its exploration of race, and rather pushes the storyline to the forefront alongside the separate storyline of Bea and Delilah's business, as well as Jessie's story. Rather than implying the continuation of racist ideals in society, the film comments on them and attempts to deconstruct them.
In the text presented in class, it is discussed how the advertisements created for this film were exclusive to represent Bea, the white main character. This film seems to criticize racism and racial bias in a work setting but somehow manages to be racist when advertising to audiences. Further Delilah, the black main character is used as an advertising gimmick as the "friendly black auntie" character. So the advertising within the film uses Delilah's race to its advantage, but the advertising for the film itself ignores Delilah because of her race.