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Character Marketing - Coggle Diagram
Character Marketing
Health regulation
Problem
Childhood Obesity
Concern
Characters make kids want junk food
Proposal
Ban cartoons in food ads for kids
Stop toys/giveaways
Reactions
oppose
government
Industry Defense
support
Parents
Health groups
Business Strategy
Goals
Drive Sales
Costumer loyalty
Brand Image
Connection
Emotional association
nostalgic value
Methods
Character design and licensing
Line Friends
Purchasing licensing rights
Crayon Shin-
chan
In-house character
Open Chan
Furi Bear
result
Differentiate company in market
memorable experiences for customers