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15 to 25 year olds fans of underground and alternative hip hop - Coggle…
15 to 25 year olds fans of underground and alternative hip hop
media habits
Consumes short form video daily
Follows artists on social media not traditional media
Discovers music through TikTok Instagram YouTube
Uses Spotify Apple Music SoundCloud
Interests
Underground rap trap rage music
Live shows festivals mosh pit culture
Online communities Discord Reddit fan pages
fashion
Values
Individuality
Anti mainstream attitudes
Relating to artist personality and lifestyle
Authenticity
Lifestyle
Low to medium disposable income
Spends money on merch tickets and digital content
Mostly students or early working life