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AUGUMENTED REALITY (AR) - Coggle Diagram
AUGUMENTED REALITY (AR)
Superimposes images, text, or 3D objects onto the real world (es. filter on instagram)
- Hybrid perception between the physical and the digital
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STEPS
UNDERSTAND THE SPACE (AR softwares quickly recognizes things like faces, floors, or flat surfaces)
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THE POWER OF AR LABELS
VIRTUAL LOOKBOOKS & DATA
- Additional product information (e.g., available sizes/colors online)
- Virtual lookbooks showing the item worn in different contexts
PERSONALIZATION & UP-SELLING
- Outfit suggestions or complementary items recommended by AI
- Options for virtual personalization of the product (e.g., adding initials)
ENHANCED PRODUCT STORYTELLING
- Detailed backstage videos and brand history for emotional connection
- Information on sustainability, craftsmanship, and materials
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