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Big Ideas in Organisations - Coggle Diagram
Big Ideas in Organisations
Marketing and Value Creation
Marketing mix (product, place, price, promotion)
Segmentation, targeting, positioning
Applied: Premium pricing, high end locations, celebrity promotions
Leadership and Organisational Culture
Vision, ethics and shared beliefs
Applied: Dabbs influences culture based on her personal experiences
Leading by example
Structure and Processes
Clear division of roles and responsibility
Applied: Multiple clinics and staffing structures
Efficient service delivery
People and Motivation
Employee engagement and teamwork
Workforce skills and commitment
Applied: Building a dedicated team aligned with strong values
Entrepreneurship and Innovation
Identifying a market gap
Risk taking and resilience
Applied: Dabbs founded a new clinic model and developed new products
Strategy and Decision making
Growth planning and competitive positioning
Applied: International expansion and financial decision such as remortgaging
Resource and risk management
Financing the organisation
External Environment (PESTLE)
Environmental
Political
Technological
Legal
Economic
Applied: External pressures influence Dabb's growth and expansion choices.
Social