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Ideas for Re@ctive Sportswear advertising Media product - Coggle Diagram
Ideas for Re@ctive Sportswear advertising Media product
Look Book : 
Camera angles
Low angle - makes the audience feel the significant lack of power as the subject appears dominant over the audience
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Neutral Camera Angle - the audience is at eye level to the subject, building connection with the subject and tearing down barriers in between. Symbolises neutrality and allows the audience to feel associated
Canted Angle: imposes a sense of disorientation from reality. Makes the audience feel that something isn't right. Epitomises instability
Bird's Eye View: Makes the subject feel totally insignificant, vulnerable and completely, utterly isolated in comparison with the audience.
Worm's eye View: allows subjects to appear completely imposing and dominant over the audience, causing complete intimidation.
Shot types
Full Shot: illuminates a comprehensive view of a character's physical presence. Mostly utilised for introducing a character's costume or posture
Medium Shot: Shows the subject from the knees up. Allows the audience to see the character's gestures from the waist up, striking a balance between context and intimacy. A neutral, conversational shot showcasing body language and interactions.
Close-up: engages the audience with the subject's reactions and emotions, allowing the audience to resonate deeply with a character's emotional journey. Forces the audience to focus on what the subject is feeling in the moment.
Print Advert
Mise-en-scène
Colours
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Red: portrays danger, excitment and energy
Orange connotes freshness, youthfulness, creativity and adventurousness
Purple suggests royalty, majesty and spirituality
White reflects purity, simplicity, innocence and minimalism
Lighting
De-saturated/darker and dimmer: Epitomizes seriousness, sadness and despair within any Creative Media product. Further compliments the sad mood and atmosphere
Saturated - Portrays extremeness and fullness of emotions. It also brings colour and emotion to a subject. Further compliments and encapsulates hapiness, joy and renewal.
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Graphology and Graphics
Slant
Downward Slant: Pessimistic, tired or depressed
Upward Slant - optimistic, enthusiastic
No Slant - independent, logical, stays true to self
Left Slant - reserved, introspective, needs personal space
Right Slant - communicative, sociable, responsive to others
Font
Size
Large Letters: outgoing, needs attention
Small Letters: introverted, focused, detail oriented or academic
San Serif - illuminates modernity, simplicity, clarity, casualness and minimalism
Serif - highlights formality, tradition, authority, reliability and elegance
Pressure
Heavy/Dark: Energetic, emotional, strong will
Light/Faint: Sensitive, empathetic, less physical energy
Spacing
Wide Spacing: Values independence, likes personal space
Narrow Spacing: Dislikes being alone, sociable and needs closeness
Magazine Spread
Copy
Slogan
Performance and Tech Focus - Best for: A brand identity focused on innovation, elite performance, and data-driven design.
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Empowerment and Mindset Focus - Best for: A brand targeting everyday athletes and fitness enthusiasts who want to feel mentally empowered as well as physically equipped.
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Sensory and Feel Based focus - Best for: A brand emphasising comfort, superior fit, and the pure, unthinking joy of movement.
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Location
Interior: Controlled, atmospheric, often used for fashion, portraits, interviews - conveys creativity and authenticity while providing extensive control over lighting and mise-en-scène
Exterior: Adds context, energy, and a sense of the real world. Signifies urbanness, virbantness and modernity. Iconic, aspirational and powerful.
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Representation
WHO is being shown? Are the models represented as young or old? What is their perceived ethnicity? What is their gender? Body type?
HOW are they being shown? Consider the other aspects of Mise-en-Scène, such as Camera angles, lighting, Location, shot types etc.
Stereotype: A simplified, often negative representation of a group of people
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Selection and Ommission: You select certain things to imclude and omit others to shape the representation
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