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Decision making - Coggle Diagram

- - - - Problem recognition
        
        search
        
        alternative evaluation
        
        choice
        
        outcome of choice
        
        evaluative criteria
        
        2 more items...
        
        Disconfirmation paradigm: expectations vs performance
        
        2 more items...
        
        Total set
        
        evoked set
        
        Inert set
        
        Consideration set
        
        Consideration set
        
        1 more item...
        
        inept set
        
        need recognition
        
        opportunity recognition
      - active learning
      - trying to maximise
    - - problem recognition
        
        intention
        
        choice
        
        outcome of choice
      - passive learning
- - - - Choice Heuristics
        
        conjunctive decision rule
        
        1 attribute
        
        lexicographic rule
        
        highest score
        
        disjunctive rule
        
        all attributes
      - Predicition heuristics
        
        "this brand will do good"
      - compliance heuristics
        
        scarcity
      - persuasion heuristics
        
        decision based on superficial aspects
      - Anchoring
        
        based on context