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Attitudes, Theory of planned behaviour, Balance theories, elaboration…

- - - - think -> feel -> do
    - - think -> do -> feel
    - - feel -> do -> think
    - - do -> think -> feel
- - - - perceived behavioural control
  - - - Behaviour
- - - - feel
        
        think
  - - - buyers remorse
    - - knowledge/awarness/attitudes
        
        behaviour
        
        habits
        
        prompts/committments/feedbacks