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Block 1: Big Ideas in Organisations, image, image, image, image, image,…
Block 1: Big Ideas in Organisations
Marketing
Marketing Mix
4 P's (Price, Place, Promotion & Product)
3 P's (People, Process & Physical Evidence)
Marketing Process
Mission Statement
Values
Visions
Market Analysis
Strategy Selection
Segmenting, Targeting & Positioning
Target Markets
Segmenting Variables
Targeting Strategies
Perceptual Mapping
Strategic Coordination
External Environment
STEEPLE
Business Strategies
PEST
SWOT
Globalisation
Outsourcing
Expansion
Public Sector Value
Societal Progression
Operations Strategy
Performance Objectives
Trade-Offs
Market Strategy
Tension Areas
Discipline of Demand Chain
Definition
Market Influence/Requirements
Agreement
Competencies
Entrepreneurial Vision
Finances
Traditional
Working Capital
Debt Factoring
Lease Finance
Equity Finance
Private Equity
Venture Capital
Bank Facility/Overdraft
New
Crowdfunding
Microfinance
Peer-to-peer lending
Innovation
Entrepreneurship
Organisations
Core Value
Structure
Culture
Benefits
Competitive Advantage
Inspirational
Fulfil Needs
