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BMC for GreenLoop Mobile - Coggle Diagram
BMC for GreenLoop Mobile
Key Activities
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Collecting used smartphones from individuals, schools, and businesses
Marketing and outreach through social media, school events, and community partnerships
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Customer Segments
Young adults (18–30 years) - university students, young professionals
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Eco-conscious consumers - people interested in sustainability, reducing e-waste
Customer Relationships
Support and warranty - clear communication and after-sales support via email, social media, and website FAQs
Community building- creating a loyal customer base by promoting eco-friendly values and engagement on social media
Customer comments - providing information on the benefits of refurbished phones and the sustainability impact
Key Partners
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Local schools, universities, and businesses for phone collection
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Cost Structure
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Marketing and advertising (social media campaigns, local events)
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Value Proposition
Affordable, refurbished smartphones that are tested, certified, and guaranteed
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Channels
Social media - Instagram, TikTok, and YouTube for marketing and education on sustainability
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