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NFT (NON-FUNGIBLE TOKEN) - Coggle Diagram
NFT (NON-FUNGIBLE TOKEN)
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NON-FUNGIBLE
- an asset has unique characteristics that make it irreplaceable. If you exchange it, the
value and identity are different
FUNGIBLE
- an asset is interchangeable with an identical one without its value changing
IN FASHION & LUXURY
- they reinforce three core pillars of luxury:
authenticity, visual ownership, and exclusivity
VIRTUAL LUXURY (METAVERSE & GAMING)
- Brands need a way to own and use limited-edition digital items – such as bags, sneakers, or jewelry – inside virtual worlds and immersive experiences
ECXLUSIVITY & ACCESS
The NFT serves as a VIP Pass, granting top-tier clients access to:
- Exclusive events and collections previews (physical or digital).
- Private communities and direct interaction with the brand.
AUTHENTICITY & PROVENANCE
- NFTs verify a product’s origin and track every change
of ownership, protecting it from counterfeiting
DIGITAL TWIN + NFT
DIGITAL TWIN
Is just the virtual version of a physical product, like the 3D “double” of a handbag or a pair of shoes
- can be used in apps, AR filters, games, or virtual showrooms.
- It can be copied though
NFT
Works as a digital passport, linking that virtual double to the real item you actually own
- When a client buys the product, they also receive the NFT, which proves that the digital twin corresponds exactly to their piece
SCARCISITY & NFT
LUXURY WORLD:
- Rarity itself becomes part of the product’s value
NFT:
- Each NFT is unique and numbered, so owning one feels like having a digital limited edition
- NFTs turn digital content—which used to feel “copyable and free”—into exclusive collectibles, perfectly aligned with a luxury strategy
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