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User Insights Charity Products - Coggle Diagram
User Insights Charity Products
Needs Goals
Affordable year round products
Practical and Useable
Aesthetic and Contemporary Design
Transparent Impact
Eco- friendly/non-wasteful products
Challenge
Low connection to the cause due to poor story telling
High Cost/Limited Student Budget
Low Awarness
Product are often seasonal
Behavior Habits
Poor Quality/ Outdated Design
Guilt based Messaging
Influence by social media presence
Emotions/Motivations
Motivated by emotional connection to the cause
Desire of authenticity and transparacies from charity
Frustration with seasonal items
Opportunities/ Solution
Clear Impacting Messages
Environmentally Conscious Marketing and Products
Marketing via Social Media
Build Consistent Brand Awarness