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Platform Revolution, AI Usage, Instagram users share photos (value units)…

- - - - The Huffington Post
    - - OpenTable
    - - Facebook
  - - - eBay
    - - Craigslist
    - - Myspace
  - - - PayPal
  - - - Xbox
      - Playstation
      - Wii
  - - - Twitter
      - Tinder
      - Foursquare
  - - - Facebook
- - - - Not just awareness
    - - Based on timing and market position
- - - - involves charging producers or third parties for the opportunity to reach a community of users who initially joined the platform for other, unrelated reasons
    - - allows recruiters to present job opportunities to members
  - - - Producers pay fees for premium placement, better branding, more attractive presentations, or interactions with particularly valuable users.
    - - ensure transparency
        
        distinguish between paid content and organic content
  - - - involves charging users only when an actual interaction results in an exchange of money.
    - - Producer and Consumer are only charged when an actual transaction or deal occurs.
        
        Example: Uber
      - Users may be incentivized to take the interaction off-platform to avoid the fee.
  - - - When content volume overwhelms, users will pay for enhanced curation or guaranteed quality.
    - - Charges parents a subscription fee to access the platform.
- - - - Charge for access → users avoid 😡
      - Charge for usage → less participation📉
      - Charge producers → less value creation💸
  - - - Example: YouTubers upload & share videos
    - - Example: Airbnb hosts reach global travelers
    - - Example: Kickstarter (fundraising), eBay/PayPal (payments)
    - - Consumers: filtered content matching needs
      - Producers: access to willing buyers
  - - - 14 million monthly visitors
      - Failed to monetize
      - Why? "Expectation of completeness"
        
        Users only valued the complete listing
    - - Must generate unique excess value users will pay for
  - - - Problem: Negative network effects (too many low-quality groups)
      - Solution: Charged organizers a fee
      - Result: Lost 95% of activity
      - Outcome: Remaining 5% were high-quality, serious organizers
    - - Discourages undesirable interactions
      - Creates "culture of quality"
- - - - They must designed to attract customers
    - - Advertising and PR to draw customers in
  - - - Failed
    - - Users joined
        
        Tried the service
        
        Told seller
        
        A feedback loop formed
    - - Reduce Friction (Simple sign-up: email and credit card)
        
        Incentivize users (paid $10 for sign-up and referrals)
        
        Focus on user commitment over user acquisition
        
        Leverage existing markets (simulated demand on eBay using a bot)