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Marketing Mix - Coggle Diagram
Marketing Mix
Physical Evidence
The environment in which service occurs.
The space where customers and service personnel interact.
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Example: Consistent design of the colour theme, easy User interface, etc.
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Process
The procedures, mechanisms and flow of activities by which service is delivered.
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Example: providing data/insight, access to limited feature of the App. Seamless experience to access to the data, etc
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Place
the strategies and channels used to make the product or service accessible to the target market
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Promotion
all the activities a company undertakes to communicate the value of its product or service to the target audience
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