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Implementing a Business Plan to Increase Sales of “Maju Jaya” MSME…
Implementing a Business Plan to Increase Sales of “Maju Jaya” MSME Products
Market Analysis
identifies consumer needs
low sugar & low fat preference
basis for product changes
Product Development
new products matched with market demand
improves competitiveness and value
Promotion
social media marketing
online advertising
increases product visibility & brand awareness
Distribution Network Expansion
online stores
offline stores
increases product availability & market reach
Cost Optimization
reduce operational costs
supplier collaboration for better prices
improves efficiency and profitability
Monitoring & Long-term Strategy
evaluate sales performance
adjust strategy when needed
ensures sustainability
OUTCOMES / RESULTS
Sales increased by 35%
Expanded distribution (online & offline)
Higher brand awareness
Better company reputation