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examine each of the following on the operations of one multi national…
examine each of the following on the operations of one multi national company that you studied
general facts about apple
SRP 1 : apple is the MNC i have studied founded in the 1st of april 1976 by steve jobs
SRP 2: its HQ is in calafornia and it operats in 25 countries worldwide
SRP 3: Apple employs over 147,000 people worldwide and sells to over 149 countries with 5,500 of them employed in ireland over sales manufacturing etc.Main office in cork
SRP 4:It is worth 2 trillion in august 2020 meaning its one of the most valuable companys in the world
SRP 5: product life cycle refers to development of a product in four phases of its time on the market introduction,growth,maturirty,decline
stage 1 introduction
SRP 6: prodcut is very costly due to reaserch and designs and profit is very low as brand is not recognised yet
SRP 7: The costs are due to new inovation of the touch screen meaning it needed specialised employees expertise/highley skilled
SRP 8: the orignal iphone was developed in 2007 it offered a smarthphone with touch screen software.Usally prices are low to caputure the market but due to there USP the prices were high to make it a exlcusive good
SRP 9: Security was a major technological devlopement with iphone,apple iphones and their operating system were inseparable making them more secure for u=busines to use safely
Stage 2 growth
SRP 10: In 2008 apple created an app store to create facilities that users could purchase eg shazam and facebook
SRP 11: in 2009 apple introduced 3Gs with faster internet acess and data roaming developed
SRP 12: As the growth continued and apple was moving to the next phase 3 they began to produce them in low wage economies such as china to maximse profits and minimise costs
SRP 13: technological advancements kept apple in phase 2/3 for 10 years with the introduction of iphone 4 and 5 between 2009 and 2013
SRP 14: 5s had touch I.D which was a major technological development
Stage 3 matuirty
SRP 16 : 2014 biggest sales of 230 million units of the iphone 6
SRP 17: 2017 79% of global share of smart phone market and also launched face recognition on its mobile whihc is another technological devleopment
SRP 15:
Stage 4 - decline
SRP 18: time to make as much profits as you can from your product for as long as you can
SRP 19:recently the lowest sales were in 2018 making apple enter stage 4 as competitors are now improving technology cutting price eg smasung hauwei
SRP 20:2018-217 million units relaeased of iphone XR market value fell by 20%
SRP 21: in 2022 apple had sold up to 2.2 billion iphone units since its launch in 2007.In this smae year iphone sales were over 50 billion