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Big ideas in organisations, connections - Coggle Diagram
Big ideas in organisations
Entrepreneurial Individuals and Behaviours
Determination and resilience
Risk-taking
Opportunity recognition
Personal values and motivation
Creativity
Value Creation and Innovation
Differentiation
Business models
Customer value
Developing new products/services
Competitive advantage
Understanding Markets
Targeting and positioning
Market segmentation
Marketing mix (product, price, place, promotion)
Customer needs and problems
The External Business Environment
Competitive forces
Social factors
Economic factors
Political/legal influences
Technological change
connections
Markets → influenced by external environment
Entrepreneurial behaviour → drives innovation
External environment → creates opportunities and constraints
Innovation → shapes market offerings