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(SPIN Framework for SaaS Sales Pipeline) - Coggle Diagram
SPIN Framework for SaaS Sales Pipeline
S – Situation
What is the current conversion rate? (35% → 25%)
What stages are included in the pipeline?
Which CRM/tools are used for follow-ups?
How many leads are generated monthly?
Which lead sources provide most traffic?
P – Problem
Why are follow-ups delayed?
Why are customers losing interest after demo?
Are we targeting the wrong segments?
Are pricing or product gaps causing objections?
Are reps missing qualification criteria?
I – Implication
Revenue loss due to lower conversions
Higher CAC because more leads needed
Longer decision cycles cause drop-offs
Competitors win deals → brand impact
Reps waste time on unqualified leads
N – Need–Payoff
Better qualification → higher conversion
Faster response → more deals closed
Automation → higher productivity
Bette